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The X Series

How we came up with this collection
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Privacy Policy

Privacy Policy for Hyperfume

Last Updated: 27 June 2025

At Hyperfume, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our Shopline store ([insert store URL]) or make a purchase from us.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our services.


1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name

  • Email address

  • Shipping & billing address

  • Phone number

  • Payment details (processed securely via Shopline’s payment gateway)

Non-Personal Information

  • Browser type & device information

  • IP address

  • Cookies & tracking data (for analytics and site optimization)


2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill your orders

  • To communicate with you (order updates, promotions, customer support)

  • To improve our website and customer experience

  • To prevent fraud and enhance security

  • To comply with legal obligations


3. Sharing Your Information

We do not sell or rent your personal data to third parties. However, we may share information with:

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping carriers, and marketing tools.

  • Legal Compliance: If required by law (e.g., court orders, fraud investigations).


4. Data Security

We implement industry-standard security measures, including:

  • Secure SSL encryption

  • PCI-compliance for payment processing

  • Restricted access to personal data

However, no online transmission is 100% secure. Please ensure your account password is kept confidential.


5. Cookies & Tracking Technologies

We use cookies to:

  • Enhance user experience

  • Analyze website traffic

  • Remember cart items

You can disable cookies in your browser settings, but some site features may not function properly.


6. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Opt out of marketing communications

  • Request data portability

  • Withdraw consent (where applicable)

To exercise these rights, contact us at Hello@hyperfume.com.sg


7. Third-Party Links

Our website may contain links to external sites (e.g., social media, partner brands). We are not responsible for their privacy practices, so review their policies separately.


8. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be posted on our website with the effective date.


9. Contact Us

For any privacy-related questions or requests, please contact:
Email: Hello@hyperfume.com.s

Thank you for trusting Hyperfume with your personal information!

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Why "The X Series"?

We developed our X Series Collection with a clear vision to capture the true essence of exclusivity. The idea was born from our desire to give each person a fragrance that feels uniquely their own—something that can't be found anywhere else. We played with the word "Exclusive" because that’s what we wanted this collection to embody fragrances that are truly personal and special, designed just for you.

Every scent in the X Series has been carefully crafted with rare and premium ingredients, making each fragrance feel like a one-of-a-kind experience. And to make it even more meaningful, we’ve included the letter “X” in every fragrance name. This isn’t just a nod to the word "exclusive," but a symbol of the personal connection we hope you’ll feel with your scent—something that’s intimately yours, as unique as your own signature.

With the X Series, you’re not just choosing a perfume, you’re choosing a scent that’s been designed to complement your individuality, a fragrance that feels tailor-made for you.
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